The magic of words

How to convert one meaning into its opposite, in one easy lesson.

In Scotland, the East Ayrshire Council is going to link with some more funeral directors to extend what it calls its “respectful funeral” service to people within its area.

This euphemism is all about money – the cost of funerals is now beyond many poor people, so they are now being offered a cut-price, bargain-basement service.


Picture source: Ken Lund