Steve Ehlers was a Big Cheese.
He spent years working with the American Cheese Society, promoting both locally produced and imported cheeses.
Which, as anyone who has sampled tasteless American cheese knows, is quite something.
He worked for many years in his father’s grocery in Wisconsin, Larry’s Market, in Brown Deer, before running it himself.
He was 65 and died of colon cancer. Colorectal cancer is the second leading cause of cancer deaths in the US.
Picture source: Jonathunder via wikimedia